Notes on marketing that actually works
Short, practical articles on SEO, Shopify, paid ads and content — written for founders and small business owners in Kerala (and anyone who's tired of recycled "10 tips" posts).
Local SEO in 2026: what changed for Kerala businesses
Google's local algorithm has quietly shifted in the last six months. Here's what's working for clients ranking in Kannur, Calicut and Kochi right now.
The 5 Shopify apps I install on every new store
Most stores are over-apped and slow. Here's the minimal stack I actually use to launch fast, convert better, and keep the site light.
Stop boosting posts. Do this instead.
"Boosting" is Meta's most beginner-friendly trap. A simple 3-campaign structure will outperform every boosted post you've ever run.
How I write a marketing strategy in 1 page
My exact one-page strategy template — the same one I use with paying clients. No fluff, no decks, just decisions.
Long-tail keywords are still undervalued in 2026
AI search is changing the game, but boring, specific, low-volume keywords still convert like crazy. Here's how to find them.
The email flow that earns my clients an extra 18%
A walkthrough of the post-purchase email flow I set up for every Shopify client — and exactly what each email should say.
One useful marketing email a week
Short, no-fluff notes on what's actually working for small businesses right now. Unsubscribe anytime — I won't be offended.